In an increasingly digital world, video is no longer just a nice addition to corporate communications - it is often the centerpiece. But how do you approach a project like this properly? And how do you work effectively with a professional video production agency to get the best results? Here are some tips to help you get the best from the initial idea to the finished video.
1. the objective: Why do you want a video?
Before you start looking for an agency, you should clearly define what you want to achieve with the video. Ask yourself:
- Who is the target group?
- What message should be conveyed?
- What is the aim of the video? Would you like to inform, inspire, sell or achieve something else?
A video for a product presentation differs significantly from an image film or an explanatory video. If you are clear about your goals, you can communicate them clearly and provide your production partners with the best possible support.
2. find the right video production agency
In Switzerland, there are a large number of agencies that specialize in different areas - from small, flexible teams to large production houses. Pay attention to the following aspects when making your choice:
- Experience and specialization: Does the agency have experience in your field or with similar projects? Take a look at the portfolio to get a feel for the style and quality of the work.
- Communication: A good video project is based on close collaboration. Check that communication runs smoothly and that the agency is responsive to your needs and questions.
- Budget: Talk about your budget early on and clarify what is possible with it. Professional video productions have their price, but a good agency can explain to you exactly what services are possible and at what price.
3. concept development: Unleashing ideas and creativity
Once the goals and the collaboration have been clarified, it's time to get down to business - the concept. Many agencies offer creative support in this phase and develop initial ideas and proposals based on your goals. Here are some aspects that should be considered in the concept:
- Storytelling: Stories touch people and stay in their memories. Think about how your message can be packaged in a story that appeals emotionally.
- Visual elements: The visual design plays a major role. Is the video animated, shot with actors or even supplemented with drone footage?
- Length and format: Think about the desired format and the platform on which the video will be published. A 30-second social media video is structured differently to a five-minute corporate video.
4. preparation: a clear project plan
Good preparation saves time and avoids unnecessary costs. Here is an overview of how you can organize the process efficiently:
- Create a briefing document: Describe the most important points - objectives, target group, message, style, budget and time frame. A detailed briefing helps the agency to adapt optimally to your needs.
- Set a schedule: A realistic timeline is important so that the project does not come under time pressure. Also allow for time buffers for feedback rounds.
- Filming locations and permits: If the video is to be shot at certain locations, clarify early on whether permits are required and plan enough time for the organization.
5. the shooting day: trust and teamwork
Many things come together on the day of filming - cameramen, directors, actors and often also customer representatives are present. As a company, it is best to rely on the cooperation of the agency that is responsible for the realization. Nevertheless, there are a few tips that will make the day of filming run more smoothly:
- Be present, but not too detailed: It's important to be on location, but trust the agency to handle the details. Clear communication helps, but too many changes on set can disrupt the process.
- Stay flexible: Video shoots are sometimes unpredictable. A good team will find solutions to minor problems, but a flexible attitude on your part can make all the difference.
- Keep an eye for detail: If certain details are important to you (e.g. your logo clearly visible in the image or certain products), make this clear so that these aspects can be taken into account.
6. post-production: editing, sound and final approval
Once the raw material has been recorded, it goes into post-production - a crucial step that requires a great deal of creativity and technical knowledge. In post-production, the footage is edited, transitions are inserted, music and sound effects are added and colors are corrected. To ensure that the video is perfect in the end, you should work closely with the agency during this phase and provide sufficient feedback.
Some tips for post-production:
- Allow time for feedback: Plan enough time for feedback rounds and be clear in your feedback.
- Give clear feedback: If you have requests for changes, try to formulate them as specifically as possible. Instead of just saying "I don't like it", explain what you would like to see differently.
- The final acceptance step: As soon as all changes have been implemented, the final approval follows. Make sure that all the details are right and that the video achieves the desired effect.
7. the publication: using video strategically
A great video deserves to be seen! Plan the publication carefully and adapt the format to the respective platforms on which you want to share the video.
- Social media: Make sure the video is shared on all relevant social channels. Shorter clips or teasers can help to generate interest.
- Website: Integrate the video on your website, especially on your homepage or product pages.
- Email marketing: A video in the newsletter can significantly increase the click rate.
- SEO and YouTube: Videos can also be optimized in search engines, especially if they are published on YouTube. Use keywords in the title, description and tags to increase reach.
Conclusion: planning is the key
A successful video project requires planning, clarity and collaboration. If you invest time in advance and set clear goals, you can be sure that the finished video will convey your message effectively and have a positive long-term impact for your company.
A good video production agency can support you at every stage and use their expertise to make the difference between an average and a great video. There are many experienced agencies in Switzerland that help companies turn their vision into a visual experience - use this opportunity to show your brand or product in the best light.
