Online video production

January 21, 2025

Online video production is more than just capturing footage and editing it. It's a powerful tool that allows businesses to communicate directly with their audience and create engaging, shareable content. In this ultimate guide, we'll cover everything you need to know about online video production, including best practices, tools and how to create effective videos that resonate with a Swiss audience.

What is online video production?

Online video production refers to the process of creating video content that is distributed over the internet. This can include social media videos, product demonstrations, tutorials, webinars and more. The goal is to create visually appealing content that is optimized for digital platforms and drives traffic, engagement and conversions.

In Switzerland, online video production has become a crucial part of digital marketing strategies, with companies using platforms such as YouTube, Instagram, LinkedIn and local Swiss platforms such as 20 Minuten and Blick to effectively reach their target audiences.

Why online video production is crucial for Swiss companies

Online video is an essential part of any marketing strategy, especially in Switzerland where the digital landscape is growing rapidly. Here are some reasons why online video production is a game changer for businesses:

Reach a wider audience: Video content is highly shareable, which enables Swiss companies to reach both local and international target groups.
A more effective approach: Videos can convey messages in a way that is difficult to do in text form. Swiss viewers respond well to compelling visual storytelling, resulting in higher engagement rates.
Increase in conversion rates: Studies show that videos on landing pages can increase conversion rates by up to 80 %. As the Swiss market increasingly uses digital media, the demand for high-quality video content is higher than ever.
Build trust and credibility: Video is one of the most effective ways to build trust. Swiss consumers are increasingly looking for transparency and authenticity, and video content can convey exactly that.
Search engine optimization (SEO): Videos appear more frequently in search engine results, which increases your chances of being discovered by Swiss customers looking for relevant products or services.

How to create high-quality online videos

Creating engaging online videos can be a straightforward process if you follow the right steps. Here's how to create high-quality video content for your business:

Define your goals: Before you start filming, define what you want to achieve with your video. Whether you want to increase brand awareness, promote a product or educate your target group, clear goals guide the production process.
Know your audience: Understand the preferences and habits of your Swiss target audience. Take into account the language spoken in your region (German, French, Italian or English) and adapt the video to the cultural nuances.
Write a script: A well-structured script is crucial for a successful video. Keep it concise, engaging and in line with your brand's message. Make sure the language and tone resonate with Swiss viewers.
Plan your recordings: Plan the important scenes and shots in advance. Make sure your video conveys the message clearly and smoothly. In Switzerland, where production quality is valued, well-planned shots are crucial for credibility.
Turn the video: Use a high-quality camera or a professional smartphone to shoot your video. Pay attention to lighting and sound quality, as these can make a significant difference to the final product.
Edit the video: Trim the video to remove unnecessary footage, add effects, music and branding elements. Tools such as Adobe Premiere Pro, Final Cut Pro or DaVinci Resolve help you to achieve professional results.
Optimize the video: Make sure your video is optimized for online platforms. This includes adding subtitles in different languages (especially for Swiss regions with different languages), using appropriate file sizes for fast loading and including relevant keywords to boost SEO.
Publish and promote the video: Once your video is ready, publish it on platforms such as YouTube, Instagram, LinkedIn or even local Swiss platforms such as 20 Minuten or Le Matin. Don't forget to share it on your website and via email newsletter to reach a wider audience.

Best practices for online video production

To create effective and engaging online videos, you should follow these best practices:

Keep it short and concise: Swiss viewers prefer content that gets to the point quickly. Aim for videos between 1 and 3 minutes, especially for social media platforms.
Use appealing thumbnails: The thumbnail is the first thing viewers will see. Create an eye-catching thumbnail that accurately represents the video and arouses curiosity.
Optimize for SEO: Use relevant keywords in the title, description and tags. For Swiss companies, make sure your SEO is tailored to the right language and specific Swiss terms or locations.
Add a call to action (CTA): Always integrate a clear CTA such as "Subscribe", "Shop now" or "Learn more" to lead the viewer to the next step.
Use user-generated content: Encourage your Swiss audience to create and share their own videos. This helps to build credibility and increase your reach.
Consistency is important: Publishing video content regularly keeps your brand top of mind and increases engagement. Create a content plan and stick to it.
Offer added value: Whether it's educating your audience, entertaining them or solving a problem, make sure your video offers something of value to your viewers.

Tools and software for online video production

Several tools help to optimize the online video production process:

Cameras: Invest in a high-quality camera such as the Canon EOS R or a smartphone with a good camera. The iPhone 13 Pro also offers excellent video functions.

Editing software:

Adobe Premiere Pro: A professional tool used by video editors worldwide due to its advanced editing features.
Final Cut Pro: A robust editing platform for Mac users.
DaVinci Resolve: A powerful editing tool known for its color correction and video editing features.
Camtasia: A user-friendly software for screen recording and video editing, perfect for tutorial videos.
InShot: A mobile app that is ideal for quickly creating social media videos.

Stock footage and music:

Shutterstock: Provides high-quality video clips and music for professional productions.
Envato Elements: Another great source for stock footage and music, especially for Swiss companies that need high-quality assets.

Case studies of successful online video campaigns in Switzerland

Swiss companies have used online video production to achieve impressive results. Here are some examples:

Swiss tourism: Switzerland Tourism created a series of videos that showcased the country's scenic beauty and activities and promoted international tourism. The campaign used stunning visuals of the Swiss Alps and interactive videos that encouraged users to plan their trips.
Swiss bank UBS: UBS used online videos to inform clients about financial products and created a series of clear, informative and engaging videos. The content included explainer videos, client reviews and product demonstrations.
Zurich Insurance: Zurich Insurance created a series of customer success stories to show how their services have helped clients. The videos focused on real-life examples and personal stories to build trust and engagement with the Swiss audience.

FAQs

How long should an online video be? For social media platforms, videos should be 1 to 3 minutes long. For more detailed content such as tutorials or product demonstrations, you can extend the video to up to 5 minutes.
Which are the best platforms for publishing online videos in Switzerland? YouTube, Instagram and LinkedIn are the most popular platforms. For Swiss viewers, local platforms such as 20 Minuten, Blick and Le Matin should also be considered.
Should I add subtitles to my videos? Yes! In Switzerland, where several languages are spoken, it is strongly recommended to add subtitles in German, French, Italian and English to appeal to different target groups.

Online video production is a powerful tool for businesses in Switzerland to engage with their audience, showcase products and increase brand awareness. By following the steps and best practices outlined in this guide, you can create professional videos that captivate viewers and deliver results. Whether you're a small business or a large corporation, online video production is an important part of any modern marketing strategy. Start creating your online videos today and take your brand to the next level!